CHANGING LANDSCAPE AND REDEFINING SMART HOME
The news of Apple and Google, along with countless startups and kickstarters, entering the smart home market obviously caught everyone’s eye. smanos has the upper hand in being armed with knowledge of detailed, evolving user requirements over the last 15 years, thanks to Chuango’s unwavering support. “We are not competing with Chuango’s clients, who generally have a stronger foothold in the DIY building material segments. In fact, we are bringing some of them to where smanos really shines – the likes of Apple Store, Cool Blue, FNAC, IKEA, MediaMarkt, Newegg and many more premium consumer-friendly outlet types that are looking for smart, simple, sleek, mobile yet compact and integrated ingenuity for home users,” explained Brian Borghardt, GM of Chuango and smanos Europe. “Cross-competition should be of no concern as we only appoint a select few partners in each market and do everything we can to help them achieve and outperform their P&L goals. We are a global smart home technology enabler with local team members, always endeavoring to bring the latest and most reliable innovations to market in a timely and affordable manner.”
The news of Apple and Google, along with countless startups and kickstarters, entering the smart home market obviously caught everyone’s eye. smanos has the upper hand in being armed with knowledge of detailed, evolving user requirements over the last 15 years, thanks to Chuango’s unwavering support. “We are not competing with Chuango’s clients, who generally have a stronger foothold in the DIY building material segments. In fact, we are bringing some of them to where smanos really shines – the likes of Apple Store, Cool Blue, FNAC, IKEA, MediaMarkt, Newegg and many more premium consumer-friendly outlet types that are looking for smart, simple, sleek, mobile yet compact and integrated ingenuity for home users,” explained Brian Borghardt, GM of Chuango and smanos Europe. “Cross-competition should be of no concern as we only appoint a select few partners in each market and do everything we can to help them achieve and outperform their P&L goals. We are a global smart home technology enabler with local team members, always endeavoring to bring the latest and most reliable innovations to market in a timely and affordable manner.”
“While we respect our existing and potential competitors, we are more focused on developing and delivering innovative, comprehensive and easy-to-use smart home solutions, and continue to observe and cater to our end customers’ evolving residential needs while helping our distribution and retail partners outstrip average market and profit growth,” highlighted Hayden Hsu, Director of Global Brand Development for Chuango and smanos, and GM of Chuango Taiwan. “Our channel partners are our eyes and ears in the market. In everything that we do and invest in, we make sure we mutually help each other grow.
In 2014, we will continue to cultivate and develop our retail, IT/mobile and consumer electronic channels, while exploring other possibilities in the audio/visual, home décor and hospitality/health segments.”
For competitive reasons, detailed product development plans could not be disclosed, but a glimpse into the current and future smanos pipelines is rather exciting. The X300/X500 systems come in sleek, award-winning form factors and work at 868 MHz for higher reliability and interoperability, while supporting GSM and smartphone app operation and remote firmware upgrades. Another cool innovation is the G310, which combines and disguises GSM alarm and Bluetooth speaker functions in a radio alarm clock form factor. Additionally, “the H400 Home Cloud system is our brand new smart home command center which can control your security alarm and camera devices and energy-saving plugs via WiFi while maintaining smanos’ renowned cellular capability; whereas the W100 WiFi/PSTN dual-mode alarm system doubles the protection with system redundancy, so that preprogrammed numbers always get the call or smartphone push notification when an alarm is triggered,” Borghardt said. It also comes with an unobtrusive touch keypad, with a much longer lifespan than wired systems and mechanical keys, and a pre-set arm/disarm schedule that can easily blend into your daily routine, Hsu added.
Worldwide, smanos has garnered phenomenal recognition over the past several months, and growth momentum is still accelerating. Building on its mother company’s strong foundation, smanos will continue to steamroll ahead with even more consolidated app control over in- house security, monitoring and automation devices, and explore and mix and match all possible wireless protocols—such as Bluetooth, GSM/3G/4G LTE, WiFi, ZigBee and Z-Wave—for even more user convenience. “We are pushing the limits of the ultimate smart and simple home to include total security system, energy/ health/wellness monitoring, baby and elderly care, and many more surprises. So, you’d better stay tuned!” Li shared excitingly.
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