Looking for the Promise Land

With an increasing number of international exhibitors and visitors joining major security trade shows in North America, Europe, the Middle East, and Asia year by year, it can be confirmed that the security industry is booming rather quickly everywhere in the world. The fast-developing industry brings fierce competition, too. Trying to keep substantial profits is no longer an easy task for most security companies. in this issue, we explore the changes that changes that some companies have made in different fields to keep themselves competitive.

Some security camera vendors, who used to focus on producing high-level security cameras only, also ventured to the SMB and residential sectors by producing advanced cube cameras, at more affordable prices. With the promising connected home market in the U.S. and Europe companies are quite confident in the market potential of these next-generation cube cameras.

Furthermore, some companies started to explore new business models to maintain their growth and profit. A few leading companies have changed from the original product-oriented sales model to a service-oriented one. By selling service, these companies found their promise land.

In addition, market expansion still remains a very important approach to many multinationals. Take the Middle East for instance, where multinationals are actively expanding their territories. While strengthening their presences in Gulf Cooperation Council(GCC) countries, they are also eyeing other emerging countries, such as lraq, Lebanon, Palestine, Egypt, and other African countries.

In the future, there would be more and more companies who are able to create new business strategies to fit the needs of this fast-growing security industry.

Chuango Security Technology, a trend-setting innovator and developer of wireless DIY security systems and smart home systems, is pleased to announce its participation in China Sourcing Fair in Hong Kong from April 12th to 15th. “We are excited to be exhibiting at China Sourcing Fair again, and are proudly presenting our new brand — smanos — to the worldwide market. We want to show our existing and potential distributors and retail partners that we are truly committed and are launching an even more comprehensive, innovative, easy-to-use and sleek smart home system lineup,” said Ken Li, founder and CEO of Chuango. Chuango and smanos’s complete smart home solution portfolio speaks self-install or DIY, and will be available on Booth 2K16/Hall 2 at Asia World Expo.