The real estate industry has been using big data for many years, with online real estate databases such as Zillow, Trulia and StreetAdvisor offering users incredibly detailed current and historical information regarding property condition, location, reputation, estimated value, and much more.
Most of that data come from public records and the Internet, including adjacent property values, closest schools, public transit, crime rates, and highest-rated local pizza joint. Want to know what time of day crimes typically occur in certain American cities? Trulia can tell you .
But a new tsunami of housing-related data is presenting homeowners and real estate professionals with even more detailed and potentially valuable information about specific properties and neighborhoods. The source of that tsunami is the Internet of Things.
A growing number of intelligent devices inside homes — smart thermostats, robot vacuums, connected kitchen appliances, face-recognizing doorbells, and more — are making our lives safer, easier, and more efficient. Homeowners, renters, and businesses now can monitor and control lighting, heat and AC, entertainment systems, security alarm systems and coffee makers from their mobile devices, computers, cars, or office cubicles.
In the course of doing their jobs, these helpful home devices collect and communicate an unprecedented amount of data about their environment. This information is being captured, crunched, and leveraged by the real estate professionals to better understand and market to their customers.
“The analytics and heuristics you can get from smart devices can help real estate agents understand more about the value of that home and the areas that are being utilized by the existing homeowners,” says Paul Williams, vice president of security and communications products for Control4 , a maker of device automation and control products for connected homes and businesses. “It allows them to make some assumptions about what prospective buyers would like. If a home theater is getting a lot of use, that may be something a real estate agent would really want to highlight.”
Smart home devices help real estate professionals do their jobs in other ways, particularly when showing a property to clients.
“Automation absolutely can show off a home in the best possible way,” Williams says. “You can offer the realtor a cheat sheet explaining how to work some of the technology in the house to show off features such as a granite countertop.”
A home’s tech arsenal can be more than a selling tool — increasingly, it’s a selling point. A recent study by Harvard University’s Joint Center for Housing Studies concludes that home automation will be the number two trend in residential remodeling over the next five to 10 years. That’s because younger homeowners don’t just want smart devices in their homes, they expect them.